I kill flies using paper magazines, not flash ones.

The original version of this post, in portuguese, was published on Eu mato mosca com revista impressa, não em flash, in June 06th, 2006

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The ciberspace is cool.

We make distances shorter, we speak to old friends and make new ones, we hear cool music that we would not know in the common commercial radios, we can know and teach about a lot of things, visit museus and much more.

We also can know the car of our dreams. (and for me, it is still only in dreams!)

And our beloved hipertext? We can jump from a subject to another one like a real conversation in a bar table, we can read newspapers and wonderful magazines from any place in the world, in real time.

But i must be honest and said that, besides being a geek, there are some things that can’t be replaced  and i do prefer in the offline version.

As a example, think in the real-time interactive 3D hipermidiatic experience that we have when we are having a conversation with our friends, live, in a bar table. Most of time with a good beer and mortal side dishes.

Or remember that although the Mercedez-Benz website mentioned above are a fantastic experience, but it would be much better to test-drive it in real speed and smelling the leather smell.

Get a card, wraped in handcrafted ecologic paper envelope, with a handwriting letter are charming and super cool, cuz shows care. Same thing to a well layouted and printed catalog: stimulating and showing the care to the consumer.

Bottom line is, remember that we can “turn pages” of an electronic magazine, but it will have not paper texture, paper smell and, even being possible to read newspaper in a Palm, Notebook or Kindle almost everywhere, i won’t use a flash site to kill that annoying fly bothering me in the office, right now.

Enjoy the offline world pleasures.